"Paparazzi" is Girls Generation's fourth Japanese single, the music video was released on June 14, 2012.


Prior to the single's announcement, Tiffany and Jessica spoke of the group's new material. Tiffany, on DJ Isak's radio show, "K-Poppin'", said that she had been "in and out of the studio "prepping for some new material." Jessica also spoke of a new album with Elle Girl magazine, "Our Japan album will be released sometime in the second half of the year. We're working hard on it."

A teaser video of "Paparazzi" was released by SM Entertainment on May 29, 2012, on their official YouTube channel. The Japanese TV show Zip! quickly aired the same teaser, followed by a 22-second audio teaser of the song. Teaser images of the group were released in the week following.


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